MarketMuse

MarketMuse helps content teams decide what to write, and how much, by showing where competitors are weak and where a brand already holds authority. Tools include competitive content analysis, content clusters, content planning, a content brief generator that produces briefs in minutes, and an Optimize application with a generative AI component for outlines and for expanding or shortening text. It also shows which topics are easiest and hardest to rank for and produces a personalized roadmap of what to create or update. Content Analyzer evaluates existing pages for comprehensiveness. MarketMuse does not write finished content for customers or manage content directly. The Strategy tier is aimed at agencies and at mid-market and enterprise teams that publish a lot. Content is planned for user intent, traditional search engines and AI-driven search systems alike.