Moz Pro

Moz Pro is the all-in-one SEO and AI search toolkit from Moz. Keyword research returns keyword ideas with difficulty scores, search volumes and SERP analysis, plus competitor and keyword gap views. Rank tracking follows positions across multiple search engines and locations, and daily changes across SERPs are surfaced. An audit tool crawls for technical SEO problems, produces detailed error reports with fix instructions and re-crawls to validate changes. Link research shows linking domains, valuable pages, anchor text and Domain Authority, and flags low-quality backlinks and replacement opportunities. Content optimization guidance supports discovery and rankings. A newer AI visibility layer measures a brand's presence in AI-generated answers and shows weekly data on how AI models perceive it. The wider Moz family adds Moz Local for listings and reputation management, STAT for large-scale rank tracking, a Moz API and an AI Explorer. Free SEO tools such as Keyword Explorer, Link Explorer and Domain Analysis are offered, and a free trial of the paid product is available. Moz also publishes learning material including a beginner's guide to SEO.