Southwell Media SEO Audit Skill

A Claude skill for running systematic SEO audits and competitive analyses for local service businesses, built by Southwell Media. It gives Claude a workflow for producing a client ready PDF proposal that carries a competitive analysis of six to eight competitors with a feature comparison matrix, keyword research of 40 to 50 keywords across four intent tiers, a technical SEO audit with fail, warn and pass ratings across nine categories, a content strategy and prioritized quick wins. Hard blockers that should stop a launch are identified. Claude asks for any missing context such as industry, geographic scope and business model, and the method branches by business model, for example single market versus multi state B2B. The PDF uses a light background with client brand colors applied.