Phantom

Google Business Profile audits are the job of Phantom, a Chrome extension from phantomlocal.com that adds extra insight to Google Search and Maps results. It helps identify SEO opportunities for any profile by benchmarking it against competitors. One feature finds the primary and secondary business categories of any profile, which are described as among the biggest ranking factors for the Local 3-Pack and Maps. Another exports business data for use elsewhere. The tool is aimed at local SEO work where comparing a client's profile with the businesses outranking it is a routine task, and it runs directly on the search and map pages the user is already viewing. The extension surfaces its data right in Google Search and Maps, so benchmarking against competing profiles needs no separate dashboard.